Samantha Strenzke is the Risk & Licensing Specialist at Sleeman Breweries Ltd. In her role, Samantha oversees regulatory compliance with provincial and federal laws for alcoholic and non-alcoholic beverages, including packaging and labelling requirements. With over 10 years of experience in legal compliance across various industries, she firmly believes in the power of a collaborative spirit and a solutions-oriented mindset. These qualities are crucial for achieving joint objectives across the business.
Samantha is a licensed Paralegal with the Law Society of Ontario. Her credentials include a BA in Honours Criminology from Wilfrid Laurier University, a Paralegal Studies degree from Sheridan College and a continuing education certificate in Canadian Risk Management from Wilfrid Laurier University.
Outside of work, Samantha and her husband own and operate a broiler chicken and cash cropping farm in Maryhill, Ontario.
Day 1: Dec 2, 2025
11:20 am
PANEL
Managing Food Claims: Compliance, Clarity, and Consumer Trust
Food claims can boost market appeal — but navigating the regulatory landscape is complex. From nutrient content to health claims, staying compliant while effectively communicating with consumers is critical. Master the success factors to:
- Understand the regulatory requirements for food claims under Canadian law and international standards.
- Differentiate between permissible claims and those that may trigger regulatory action.
- Ensure your marketing, labelling, and packaging align with the latest guidance and strengthen consumer trust through accurate, science-based communication.
Improve your ability to manage food claims with confidence, compliance, and credibility to build consumer trust.
Day 2: Dec 3, 2025
