Agenda

Sustainability is not an abstract concept but is directly linked to your business success. Ignore it, and your risk of a recall and loss of consumer trust can significantly increase. Create a roadmap to:

• Understand the relationship between sustainable sourcing, high quality products and ultimately, a sustainable company
• Make improved sustainability practices a key corporate philosophy
• Translate sound sustainability practices into consumer trust and loyalty

Incorporate a sustainable philosophy and code of conduct into your company to build brand trust.

Understanding the challenges primary producers face has become critical to building relationships that can drive your business forward under the new regulations. Elevate your compliance and marketing strategies by gaining insight into current farm practices and the impact of the new regulations. Achieve comprehensive compliance and marketing plans by:

• Including animal care best practices and on-farm food safety in your sourcing guidelines
• Understanding what, and how much antibiotics, hormones and pesticides are currently allowed
• Assessing the impact of NAFTA and CETA on primary producers and on-farm food safety

Food safety starts on the farm; understand how producers are responding to the new regulatory and trade climate.

Leverage an automated temperature monitoring system to confirm compliance and drive operational efficiencies. Discover a better
way to:

• Monitor food temperature and humidity in real-time
• Take preventive action and reduce food spoilage
• Automate manual processes with electronic task management

Go wireless to support food safety and compliance.

Communicating the health benefits of eating certain foods can be difficult to navigate within regulatory guidelines. Enrich your knowledge of what can and cannot be safely claimed about the nutritional benefits of your products. Benchmark your strategy against the latest research to:

• Incorporate the latest nutritional research into your marketing and communication strategy
• Improve your product line-up based on the latest nutritional research
• Understand the impact of additives and sweeteners on your products and their representation in the marketplace

Position your company to ride the wave of increasingly healthconscious consumers.

Improve your understanding of the different standards, and how they align with emerging global standards. Walk away with an action plan to:

• Ensure your production and quality standards are sufficient
• Assess your standards in view of the SFCA regulations
• Determine whether your current standard needs to be changed

Determine which standards your company should adopt.

During periods of transition food safety programs can sometimes fail. If you are faced with a recall, having a communication plan already prepared can mean the difference between you controlling the message and it being beyond your control. Enhance your communication strategy and:

• Develop a comprehensive plan that includes social media
• Ensure the message stays focussed on the product being recalled and other products don’t get sideswiped
• Include improvements that will be implemented to build back consumer trust

Be prepared for a recall with a brilliant communication plan by collaborating with your peers.

With regulations becoming ever more stringent, success can seem elusive. Learn what strategies have been adopted by a small company like yours to thrive in the new regulatory environment. Source best practices and transition strategies to:

• Avoid unnecessary costs to comply with the new regulations
• Finding ways to adapt the resources you have to successfully meet the new requirements
• What you can do to prepare for audits and be sure your interpretation of the requirements is similar to that of the auditors’

Hear from a successful small business and learn how to thrive under the new regulations.

Consumer interest in organics keeps increasing along with demands for greater oversight of the sector. Assess the impact of the new regulations on your operations and improve your outreach to consumers. Develop an action plan to:

• Work collaboratively with producers to manage the impact of compliance on their operations
• Clear up the confusion over what is, or is not organic to effectively communicate with your customers
• Ensure your operations, marketing and communication plans are onside the new regulations when enforcement takes effect

Be on top of the expanding organic market under the new regulations.

Without a holistic view of the new regulations, underestimating the impact and importance of one or two can be easy. Avoid pitfalls with a greater understanding of how the new regulations interact along the supply chain and be certain your compliance plan is airtight. Bolster your ability to:

• Conduct thorough risk analysis by knowing what regulations your suppliers and customers are required to meet
• Get the total picture of the impact the new regulations will have across the entire supply chain
• Develop quality assurance plans with greater confidence

Be certain your compliance plans are airtight.